Taticchi, P and Stigliano, G (2023). “VELASCA: A fashion brand competing in a red ocean”. UCL School of Management Case Study
![](https://www.paolotaticchi.com/wp-content/uploads/2023/04/Velasca-bottega-1024x683.webp)
Taticchi, P and Stigliano, G (2023). “VELASCA: A fashion brand competing in a red ocean”. UCL School of Management Case Study